What Google and Richard Branson Can Teach Us About Success
- COMMENTARY by
- Alexander Goldstein
The main thing to remember whenever you decide to become an entrepreneur is that, at some point, your idea and your business will grow far beyond you while simultaneously taking over your entire life. It sneaks up on many aspiring entrepreneurs, and they’re left wondering how it all happened so fast. One day you have a great idea, and the next you’re on your way to become the next Richard Branson—or at least you hope you will be.
In order to reach that level of success, you have to have the idea, but more importantly, you’ve got to have the plan. The plan is imperative, but you have to be ready for things to change at a moment’s notice. Dwight Eisenhower said, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” It doesn’t matter if your best plan never sees the light of day. You’ve prepared yourself and considered all possible outcomes, and therefore will be better prepared for whatever may happen. This is especially important because your original idea may not actually be what catapults your business into the stratosphere.
Think of Google GOOG -0.37% . What was once a simple search engine has seized every opportunity—and even a few it shouldn’t have—and is now responsible for our go-to products for everything from web browsing to email and collaboration, and from art education to driving directions. Google has changed how we interact with each other on a daily basis and has even introduced new cultural norms, all from realizing its potential and applying its founding principles to other areas that needed improvement. Being able to recognize the opportunity in front of you and react accordingly will make or break you and your business.
When we started Eligo Energy, we planned on scaling quickly into the individual residential market. But as we were building the Eligo Energy platform, we realized that the opportunity that matched our expertise lay in the underserved business-to-business market segment. We retooled our platform and created something innovative, allowing small businesses for the first time to get instant custom-priced energy contracts on our website. Instead ofselling rack rates that don’t fit their businesses, we can custom design an energy plan to meet their needs.
Continue reading at http://fortune.com/2015/12/27/google-richard-branson-success/