Business.com looks for advice from CEO Alexander Goldstein in “Starting a Business in a Highly Stigmatized Industry: Insights from Eligo Energy”

Inc. Magazine recently named the stigmatized energy industry as the fastest growing industry in the country.

While it is not surprising to see newly emerging companies attempting to get a share of the energy market, success in a sector receiving poor publicity is more difficult to attain than in other rosier market segments.

Startup Eligo Energy taught me several valuable lessons on what it takes to be successful despite the negative aura that surrounds the energy supply industry.

These takeaways may be applied to any entrepreneur considering starting a technology-driven business.

Read the full article at http://www.business.com/starting-a-business/starting-a-business-in-a-highly-stigmatized-industry/

 

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